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Sabtu, 27 Agustus 2016

Free PDF International RelationsBy Eric B. Shiraev, Vladislav M. Zubok

Free PDF International RelationsBy Eric B. Shiraev, Vladislav M. Zubok

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International RelationsBy Eric B. Shiraev, Vladislav M. Zubok

International RelationsBy Eric B. Shiraev, Vladislav M. Zubok


International RelationsBy Eric B. Shiraev, Vladislav M. Zubok


Free PDF International RelationsBy Eric B. Shiraev, Vladislav M. Zubok

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It will have no question when you are visiting select this publication. This inspiring International RelationsBy Eric B. Shiraev, Vladislav M. Zubok e-book can be read completely in certain time depending on just how typically you open and read them. One to remember is that every e-book has their very own production to get by each reader. So, be the great viewers as well as be a far better person after reviewing this e-book International RelationsBy Eric B. Shiraev, Vladislav M. Zubok

International RelationsBy Eric B. Shiraev, Vladislav M. Zubok

What do we study in international relations? How do we study it? And how do we apply it?

Using these guiding questions as a framework, International Relations shows students how to think critically about issues in world politics. In each chapter, a brief opening case is followed by a description of key developments, an explanation of the main approaches to analyze them, and applications of those approaches in individual, state, and global contexts. The authors provide extensive historical information throughout, giving students a holistic frame of reference from which to understand current events.

FEATURES:

* A consistent analytical framework organized around three questions encourages critical thinking

* Three full chapters on key approaches--realism (Ch. 2), liberalism (Ch. 3), and constructivist and other modern perspectives (Ch. 4)--along with coverage of relevant theories and levels of analysis in each chapter introduce students to a broad spectrum of approaches

* Two chapters give unique emphasis to cultural and identity factors (Ch. 8) and predictions for the future (Ch. 12)

* "Visual Review" summaries enable students to visualize how all the material fits together

* Concluding "Past, Present, and Future" sections apply each chapter's material to both classic and contemporary challenges

* "Debate" boxes focus on controversial questions and issues and ask students to consider their own views

* "Case in Point" features provide in-depth examinations of current or historical events and include critical-thinking questions that ask students to think about these events, using the approaches they have learned

* An Instructor's Resource Manual, a Computerized Test Bank, Videos, and a Companion Website www.oup.com/us/shiraev provide additional resources for students and instructors

  • Sales Rank: #247219 in Books
  • Published on: 2012-12-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.90" h x .90" w x 9.90" l, 2.25 pounds
  • Binding: Paperback
  • 528 pages

Review

"The framework of International Relations is very direct. Students will surely appreciate this easily grasped approach. Shiraev and Zubok impressively take students through a tour of the grand problems that preoccupy heads of state and government and inspire students to think through their own solutions."--Ross E. Burkhart, Boise State University


"Clearly written, timely, and informed by debates among scholars while relevant and engaging for the average student. Its comparative advantage is an approachable integration of theoretical debates with engaging applications of concepts."--David Goldberg, College of DuPage


"I applaud the authors' focus on critical thinking, structured discussion, attention to historical information, cultural and identity factors, and pedagogical devices."--Binnur Ozkececi-Taner, Hamline University


About the Author

Eric Shiraev is a researcher and professor at George Mason University. He is the author, coauthor, or coeditor of twelve books and numerous publications, including Russian Government and Politics (2010) and Counting Every Vote: The Most Contentious Elections in American History (2008).

Vladislav Zubok is a professor at the London School of Economics. He is the author of numerous books and articles, including the prize-winning Inside the Kremlin's Cold War (1996) and A Failed Empire: The Soviet Union in the Cold War (2007).

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International RelationsBy Eric B. Shiraev, Vladislav M. Zubok PDF

International RelationsBy Eric B. Shiraev, Vladislav M. Zubok PDF

International RelationsBy Eric B. Shiraev, Vladislav M. Zubok PDF
International RelationsBy Eric B. Shiraev, Vladislav M. Zubok PDF

Minggu, 14 Agustus 2016

Ebook Free Marketing Management (4th Edition)

Ebook Free Marketing Management (4th Edition)

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Marketing Management (4th Edition)

Marketing Management (4th Edition)


Marketing Management (4th Edition)


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Marketing Management (4th Edition)

Product details

Hardcover: 528 pages

Publisher: Pearson; 4 edition (September 9, 2010)

Language: English

ISBN-10: 0136074898

ISBN-13: 978-0136074892

Product Dimensions:

8.8 x 1.2 x 11.2 inches

Shipping Weight: 2.8 pounds (View shipping rates and policies)

Average Customer Review:

3.9 out of 5 stars

54 customer reviews

Amazon Best Sellers Rank:

#92,137 in Books (See Top 100 in Books)

The fourth edition of Marketing Management exemplifies everything that could possibly be wrong with a textbook. Numerous inaccuracies, grammatical errors, and general disregard for current marketing and product trends run rampant throughout the text and its examples.I work in web marketing for a living and used this textbook for a graduate level program. I was astounded that the text claimed to have been updated in 2011 as it contains countless examples of unsuccessful products, campaigns and companies that failed to materialize, lost money or market share, and in extreme cases have gone bankrupt since the book was first written. These poor examples are all listed as innovative ideas from industry leaders because the editors never bothered to remove them.The editors' attempts to update the text simply include adding new case examples as one-paragraph interjections at each new publication, which is laughable considering that many of these examples (think Kodak and Blackberry) collapsed due to poor marketing and planning. Unfortunately, these updates only serve to make the book overly dense through case after case of partial, incomplete data that does little to translate to what constitutes success or failure in marketing. Charts that were obviously inserted at revision points were never updated and needed to be modified or replaced for the 2011 edit. Unfortunately, this did not happen and students who don't know better will suffer as a result.Concepts in this book may have been valuable ten years ago but its poor editing and overly dense, outdated material does a poor job addressing the digital revolution as anything but a storm on the horizon. The marketing industry should discourage and professors and students from taking this text seriously until it is rewritten from the ground up.

Pros:- Well laid out- Easy to find key terms and summary points- Clear visual examples- Good general overview of possible work areas for a marketing managerCons:- Badly outdated. It poorly addresses Internet concepts due to it's publication date.- Dense. Important information is buried within densely written paragraphs, making it hard to skim for key information

Required for my MBA Marketing Management class. It has a bunch of outdated examples. The information is still relevant but the examples are from around the year 2000, a lot can change in 18 years. Very dry. Not sure why anyone would buy this book unless it was required for your college class. But, if by chance someone is just buying a marketing management book to read in their spare time, I would not recommend this one.

Great book for students and professionals looking for enhancing their knowledge on marketing. It has a mix of theoretical marketing concepts and some popular marketing case studies that are presented in the latter part of each chapter.

Great price and same information as school textbooks.

The book I needed

Ok

this was my school book, it got me an A, but I had to buy it

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Marketing Management (4th Edition) PDF